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"homoioteleuton"

By Richard Nordquist, About.com

Definition:

Similar sound endings to words, phrases, or sentences.

Etymology:

From the Greek, "like ending"

Examples:

  • ""My mother weeping, my father wailing, my sister crying, our maid howling, our cat wringing her hands."
    (Shakespeare, The Two Gentlemen of Verona)


  • "Beanz Meanz Heinz."
    (Heinz advertising slogan)


  • "The quicker picker upper."
    (Bounty advertising slogan)


  • "Loose lips sink ships."
    (public service ad during World War II)


  • "Crispety, crunchety, peanut-buttery Butterfinger."
    (advertising slogan for Butterfinger candy bar)


  • "He would clap his hands, lick his lips, narrow his eyes into a squinty gaze and extemporize, patronize, chastise, sermonize and crack wise all at the same time."
    (Linton Weeks, describing Donald Rumsfeld)

Pronunciation: ho-moi-o-te-LOO-ton

Also Known As: homeoteleuton, rhyme

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