Definition:
Dissuasive advice given with authority. Compare with diatyposis.
Etymology:
From the Latin, "urging"Examples:
- "Never look down on anybody unless you're helping him up."
(Jesse Jackson) - "At one early, glittering dinner party at Buckingham Palace, the trembling hand of a nervous waiter spilled a spoonful of decidedly hot soup down my neck. How could I manage to ease his mind and turn his embarrassed apologies into a smile, except to put on a pretended frown and say, without thinking: 'Never darken my Dior again!'"
(Beatrice Lillie, Every Other Inch a Lady, 1973) - "Never give all the heart."
(William Butler Yeats) - "Never give in. Never give in. Never, never, never, never--in nothing, great or small, large or petty--never give in, except to convictions of honor and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy."
(Winston Churchill, speech to the students of Harrow School, October 29, 1941) - "Never put anything on paper, my boy, and never trust a man with a small black moustache."
(P.G. Wodehouse) - "If you want more time in your life, don't watch TV."
(Bob Keeshan, aka Captain Kangaroo) - "Never answer an anonymous letter."
(Yogi Berra) - "The best advice one can offer to both press and public is the suggestion Ronald Reagan himself gave to students in Chicago: 'Don't let me get away with it. Check me out. Don't be the sucker generation."
(James Nathan Miller) - "Behind me, I heard a young woman of 25 say, 'If it weren't for my horse, I wouldn't have spent that year in college.' Do NOT think about that statement too long or blood will shoot out your nose."
(comedian Lewis Black) - "Never play cards with a man called Doc. Never eat at a place called Mom's. Never sleep with anyone whose troubles are worse than your own."
(Nelson Algren, in Newsweek, July 2, 1956)
Pronunciation: de-hor-TA-see-o


