From Richard Nordquist,
Your Guide to Grammar & Composition.
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Definition:

Repetition of a word in a different or a contrary sense.

Etymology:

From the Greek, "opposition"

Examples:

• "He that composes himself is wiser than he that composes a book."
  (Benjamin Franklin)



• "We must, indeed, all hang together or, most assuredly, we shall all hang separately."
  (Benjamin Franklin)



• "When you're finished changing, you're finished."
  (Benjamin Franklin)



• "Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!
  (advertising slogan)



• "A kleptomaniac is a person who helps himself because he can't help himself."
  (Henry Morgan)



• "Sorry, Charlie. StarKist wants tuna that tastes good, not tuna with good taste."
  (Starkist Tuna television commercial)

Pronunciation: an-TIS-ta-sis