Quiz on Figures of Speech in Advertising Slogans (page 2)

Here we conclude the quiz on figures of speech in advertising slogans.

Choose the one figure of speech (from a list of three) that each slogan most clearly illustrates. (To review a definition, simply click on the term to visit our glossary.) When you're done, compare your answers with those at the bottom of the page.

TIP:
To view this exercise without ads, click on "print this page" in the box on the right.

21) "Be all that you can be."
(United States Army)

a. epanalepsis
b. epizeuxis
c. synathroesmus


22) "Plymouth--isn't that the kind of car America wants?"
(Plymouth automobiles)

a erotesis
b. understatement
c. meiosis


23) "Put a Tic Tac in your mouth and get a bang out of life."
(Tic Tac breath mints)

a. litotes
b. isocolon
c. dehortatio


24) "When it rains, it pours."
(Morton salt)

a. chiasmus
b. diatyposis
c. pun


25) "Fast, fast, fast relief"
(Anacin pain reliever)

a. litotes
b. epizeuxis
c. syllepsis


26) "Should a woman have to worry about tires? Goodyear says no!"
(Goodyear tires)

a. hypophora
b. zeugma
c. hyperbole


27) "The night-time sniffling, sneezing, coughing, aching, stuffy head, fever, so-you-can-rest medicine."
(NyQuil medicine)

a. antithesis
b. ellipsis
c. synathroesmus


28) "You like it. It likes you."
(Seven-Up soft drink)

a. chiasmus
b. understatement
c. synathroesmus


29) "Calgon! Take me away!"
(Calgon soap)

a. diatyposis
b. exclamation
a. polyptoton


30) "Obey your thirst."
(Sprite soft drink)

a. erotesis
b. diatyposis
c. meiosis


31) "Grace . . . space . . . pace."
(Jaguar automobiles)

a. metaphor
b. tricolon
c. anaphora


32) "Takes the 'lug' out of luggage"
(Karry-Lite luggage)

a. polyptoton
b. anaphora
c. dehortatio


33) "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi."
(Pepsi Cola soft drink)

a. rhetorical question
b. epizeuxis
c. synathroesmus


34) "Please don't squeeze the Charmin."
(Charmin toilet tissue)

a. antithesis
b. tricolon
c. dehortatio


35) "Does it make sense to jump out of a warm bed into a cold cereal?"
(Quaker Oats cereal)

a. anaphora
b. syllepsis
c. dehortatio

ANSWERS: #21 - #35

21.a. epanalepsis
22.a. erotesis
23.b. isocolon
24.c. pun
25.b. epizeuxis
26.a. hypophora
27.c. synathroesmus
28.a. chiasmus
29.b. exclamation
30.b. diatyposis
31.b. tricolon
32.a. polyptoton
33.c. synathroesmus
34.c. dehortatio
35.b. syllepsis

• 1
• 2