In classical rhetoric, the means of persuasion (one of the three artistic proofs) that appeals to the audience's emotions. See also:
Etymology:
From the Greek, "experience, suffer"Observations and Examples:
- "Of the three appeals of logos, ethos, and pathos, it is the [last] that impels an audience to act. Emotions range from mild to intense; some, such as well-being, are gentle attitudes and outlooks, while others, such as sudden fury, are so intense that they overwhelm rational thought. Images are particularly effective in arousing emotions, whether those images are visual and direct as sensations, or cognitive and indirect as memory or imagination, and part of a rhetor's task is to associate the subject with such images."
(L. D. Greene, "Pathos," Encyclopedia of Rhetoric, Oxford University Press, 2001) - "[T]his is the lesson: Never give in. Never give in. Never, never, never, never--in nothing, great or small, large or petty--never give in, except to convictions of honour and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy. We stood all alone a year ago, and to many countries it seemed that our account was closed, we were finished. All this tradition of ours, our songs, our School history, this part of the history of this country, were gone and finished and liquidated. Very different is the mood today. Britain, other nations thought, had drawn a sponge across her slate. But instead our country stood in the gap. There was no flinching and no thought of giving in; and by what seemed almost a miracle to those outside these Islands, though we ourselves never doubted it, we now find ourselves in a position where I say that we can be sure that we have only to persevere to conquer."
(Winston Churchill, "To the Boys of Harrow School," October 29, 1941)

