In classical rhetoric, the first of the five canons of rhetoric: the discovery of the resources for persuasion inherent in any given rhetorical problem. Invention was known as heuresis in Greek, inventio in Latin.
- What Are the Five Canons of Rhetoric?
- Audience Analysis Checklist
- Discover and Invent
- Discovery Strategies (Heuristics)
- Journalists' Questions
- Journal Writing
- Writer's Notebook
Etymology:From the Latin, "to find"
Examples and Observations:
- Invention in Classical Rhetoric
"Plato, Aristotle, and Isocrates--three of ancient Greece's most prominent thinkers on rhetoric--offer widely divergent views of the relationship between writing and rhetorical invention. . . . Plato did not see writing as a heuristic that would facilitate the creation or discovery of knowledge. For Plato, writing and invention were disassociated. Unlike Plato, Aristotle did believe that writing could facilitate invention. Yet, like Plato, Aristotle also believed that the current practices of writing failed to realize writing's potential as a heuristic for enhancing complex patterns of thought and expression. . . . Isocrates, on the farthest end of the continuum, viewed writing as endemic to higher education. In his Antidosis, Isocrates expresses his belief that writing is a central part of a process of social knowledge. Isocrates believed that writing was much more than a labor skill; in fact, he believed that writing was so important that excellence in literate expression could be attained at the pinnacle of education and only with the most rigorous training of the best minds. For Isocrates, writing was inherent in rhetorical invention and essential to higher education, a view that Friedrich Solmsen has called the ratio Isocratea (236)."
(Richard Leo Enos, "Literacy in Athens During the Archaic Period." Perspectives on Rhetorical Invention, ed. by Janet Atwill and Janice M. Lauer. Univ. of Tennessee Press, 2002)
- "The importance of wisdom for invention appears in Cicero's assertion, made at the beginning of Book 2 [of De Oratore] . . . , that no one can ever flourish and excel in eloquence without learning not only the art of speaking, but the whole of wisdom (2.1)."
(Walter Watson, "Invention." Encyclopedia of Rhetoric, ed. by T. O. Sloane. Oxford Univ. Press, 2001)
- Invention and Memory
"The invention of speech or argument is not properly an invention; for to invent is to discover that we know not, and not to recover or resummon that which we already know; and the use of this invention is not other but, out of the knowledge whereof our mind is already possessed, to draw forth or call before us that which may be pertinent to the purpose which we take into our consideration. So as to speak truly, it is not invention, but a remembrance or suggestion, with an application, which is the cause why the schools do place it after judgment, as subsequent and not precedent."
(Francis Bacon, The Advancement of Learning, 1605)
- "Invention, strictly speaking, is little more than a new combination of those images which have been previously gathered and deposited in the memory; nothing can come of nothing."
(Joshua Reynolds, Discourses on the Fine Arts Delivered to the Students of the Royal Academy, Dec. 11, 1769. Rpt. 1853)
- Inventory and Invention
"The Latin word inventio gave rise to two separate words in modern English. One is our word 'invention,' meaning 'the creation of something new' (or at least different). . . .
"The other modern English word derived from Latin inventio is 'inventory.' This word refers to the storage of many diverse materials, but not to random storage. . . .
"Inventio has the meanings of both these English words, and this observation points to a fundamental assumption about the nature of 'creativity' in classical culture. Having 'inventory' is a requirement for 'invention.' . . . Some type of locational structure is a prerequisite for any inventive thinking at all."
(Mary Carruthers, The Craft of Thought. Cambridge Univ. Press, 2000)
- Invention in Modern Rhetoric
"Rather than taking 'invent,' 'discover' and 'create' for synonymous 'neighbor words' and puzzling over the preference of the first over the other two, scholars working in modern rhetoric have come to find in this lexical trio signifiers for three quite different orientations in understanding discursive production. To privilege discovery is to believe in a preexistent, objective determining rhetorical order whose grasp by the rhetor holds the key to the success of any symbolic transaction. To privilege creativity, on the other hand, is to emphasize a general subjectivity as the decisive factor in initiating and sustaining the writing process. . . . Rather than continuing to form an interchangeable terministic trio with 'discovery' and 'creation,' 'invention' has been redefined by many scholars to signify a uniquely rhetorical perspective on composing that subsumes both objectivistic and subjectivistic conceptions."
(Richard E. Young and Yameng Liu, "Introduction." Landmark Essays on Rhetorical Invention in Writing. Hermagoras Press, 1994)