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What Is a Placeholder?

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Question: What Is a Placeholder?
Answer:

A placeholder (also known as a tongue-tipper) is a word used by speakers to signal that they don't know or can't remember a more precise word for something--a "thingie," for instance, or a "thingamabob" (which The American Heritage Dictionary defines, not very helpfully, as a "thingamajig").

Some placeholders, such as "doodad" and "whatsit," are widely known. Others carry a more regional flavor: "gubbins" is favored by the British, "yoke" by the Irish. And some of the most peculiar tongue-tippers fall into the mysterious realm of family slang.

Here's a list of placeholders, some of which were submitted by our readers:

  • dealie
  • deelybob
  • dingus
  • doodad
  • doohickey
  • doojigger
  • gadget
  • geegaw or gewgaw
  • gismo or gizmo
  • gubbins
  • hoozywhat
  • jawn (heard in Philadelphia)
  • junk
  • stuff
  • thing
  • thingamajig
  • thingamambob
  • thingie
  • whatchamacallem
  • whatchamacallit
  • whatchamajigger
  • whatsit
  • whatsitsname
  • whatnot
  • whosis or whosit
  • whosey-wotsit (chiefly British)
  • yoke

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