Definition:
Rhetorical term for all the ways that an argument, explanation, or description can be expanded and enriched. A natural virtue in an oral culture, amplification provides "redundancy of information, ceremonial amplitude, and scope for a memorable syntax and diction" (Richard Lanham, A Handlist of Rhetorical Terms, 1991).
Etymology:
From the Latin "enlargement"Examples:
- "Mr. and Mrs. Veneering were bran-new people in a bran-new house in a bran-new quarter of London. Everything about the Veneerings was spick and span new. All their furniture was new, all their friends were new, all their servants were new, their place was new, . . . their harness was new, their horses were new, their pictures were new, they themselves were new, they were as newly-married as was lawfully compatible with their having a bran-new baby, and if they had set up a great-grandfather, he would have come home in matting from Pantechnicon, without a scratch upon him, French-polished to the crown of his head."
(Charles Dickens, Our Mutual Friend) - "Goethe's final words: 'More light.' Ever since we crawled out of that primordial slime, that's been our unifying cry: 'More light.' Sunlight. Torchlight. Candlelight. Neon. Incandescent. Lights that banish the darkness from our caves, to illuminate our roads, the insides of our refrigerators. Big floods for the night games at Soldier's field. Little tiny flashlight for those books we read under the covers when we're supposed to be asleep. Light is more than watts and footcandles. Light is metaphor. Thy word is a lamp unto my feet. Rage, rage against the dying of the light. Lead, Kindly Light, amid the encircling gloom, Lead Thou me on! The night is dark, and I am far from home--Lead Thou me on! Arise, shine, for thy light has come. Light is knowledge. Light is life. Light is light."
(Chris Stevens, Northern Exposure)
Pronunciation: am-pli-fi-KAY-shun
