Question
Would you like to know how to bore your readers to tears or to death (whichever cliché comes first)?

Answer
Repeat yourself. Carelessly, excessively, needlessly, endlessly, repeat yourself.

Question
Care to know how to keep your readers interested?

Answer
Repeat yourself. Imaginatively, forcefully, thoughtfully, amusingly, repeat yourself.

Needless repetition is deadly--no two ways about it. It's the kind of clutter that can put to sleep a circus full of hyperactive children. But not all repetition is bad. Used strategically, repetition can wake our readers up and help them to focus on a key idea--or, at times, even raise a smile.

When it came to practicing effective strategies of repetition, rhetoricians in ancient Greece and Rome had a big bag full of tricks, each with a fancy name. Many of these tricks appear in our Grammar & Rhetoric Glossary. Here are just a few--with some fairly up-to-date examples.

• POLYPTOTON (pronounced, "po-LIP-ti-tun"): repetition of words derived from the same root but with different endings. The poet Robert Frost employed polyptoton in a memorable definition. "Love," he wrote, "is an irresistible desire to be irresistibly desired."


• DIACOPE (pronounced "dee-AK-o-pee"): repetition broken up by one or more intervening words. Shel Silverstein used diacope in a delightfully dreadful children's poem called, naturally, "Dreadful":

  Someone ate the baby,
  It's rather sad to say.
  Someone ate the baby
  So she won't be out to play.
  We'll never hear her whiny cry
  Or have to feel if she is dry.
  We'll never hear her asking, "Why?"
  Someone ate the baby.

• ANAPHORA (pronounced "ah-NAF-oh-rah"): repetition of the same word or phrase at the beginning of successive clauses or verses. This memorable device appears most famously throughout Dr. King's "I Have a Dream" speech. Early in World War II, Winston Churchill relied on anaphora to inspire the British people:

  We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender . . ..

• COMMORATIO (pronounced "ko mo RAHT see oh"): repetition of an idea several times in different words. If you're a fan of Monty Python's Flying Circus, you probably recall how John Cleese used commoratio beyond the point of absurdity in the Dead Parrot Sketch:

  He's passed on! This parrot is no more! He has ceased to be! He's expired and gone to meet his maker! He's a stiff! Bereft of life, he rests in peace! If you hadn't nailed him to the perch he'd be pushing up the daisies! His metabolic processes are now history! He's off the twig! He's kicked the bucket, he's shuffled off his mortal coil, run down the curtain and joined the bleedin' choir invisible! THIS IS AN EX-PARROT!

So, if you simply want to bore your readers, go right ahead and repeat yourself needlessly. But if instead you want to write something memorable, to inspire your readers or perhaps entertain them, well then, repeat yourself--imaginatively, forcefully, thoughtfully, and strategically.